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Framework :
Presentation of a new car model for VIPs.
Atmosphere :
With large-scale decoration a car company's building was transformed into the ambience
of a Grand Hotel of the fifties. Appropriate first-class-service with valet parking,
personal welcome, high-class care and catering complete the breath-taking atmosphere.
Outdoors, a decoration ofvintage cars, movie scenery, light installations, animation
with small arts, dance and walking acts provided an appropriate atmosphere.
At the same time, the unveiling of new cars on two levels accompanied by live songs,
acting, moving scenery, fog, illumination and pyrotechnics made it an unforgettable
and highly praised presentation.
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